Abercrombie and fitch nude advertisements

By Carly Stern For Dailymail. That started to change last year, after former CEO Mike Jeffries — who was responsible for the hyper-sexualized ads — left the company, paving the way for a new, less risque marketing strategy. These days, the brand's website and catalog feature models actually wearing the clothing it's trying to sell — and seeing those new shots side-by-side with the older, more scandalous ones is truly fascinating. Scroll down for video. My, how covered up you are! Sexed up: In the '90s and '00s, many of the brand's campaigns featured naked or nearly-naked models.

Subscriber Account active since. But amid a changing consumer climate, it has toned down its imagery. Its November marketing campaign did not feature nearly naked models. Rather, it featured a fully dressed Neelam Gill , a model who has been praised for social advocacy.

Just a shirtless dude workin' on a lollipop while making "come and get it" eyes to someone out of frame. That someone could be a girl. Why not?

These are the core obsessions that drive our newsroom—defining topics of seismic importance to the global economy. Our emails are made to shine in your inbox, with something fresh every morning, afternoon, and weekend. Abercrombie and Fitch, which has been struggling to remain profitable in recent years while also stemming one controversy after another , unveiled a new winter line yesterday Nov. The new collection and its accompanying ad campaign are full of classic styles, long sleeves, and soft imagery—a major departure from the stark, half-nude shots and revealing clothes in past campaigns.